FOR IMMEDIATE RELEASE
American Vanguard Announces Appointment of Certis Europe BV as Mocap Distribution Partner in Europe
Newport Beach, California – January 18, 2011 - American Vanguard Corporation (NYSE:AVD), today announced the appointment of Certis Europe BV as AMVAC’s primary European distribution partner for its soil nematicide/insecticide Mocap (Ethoprophos), acquired from Bayer Crop Science, LLC in December 2010. Certis Europe has been granted exclusive distribution rights to Mocap in its direct sales territory that includes UK, Ireland, France, Netherlands, Belgium, Spain, Portugal and Italy.
Mocap is a leading soil nematicide/insecticide that is registered in 50 countries where it is used to combat many nematode and insect species in a wide range of crops.
Certis Europe is well-positioned in the high value fruit and vegetable crops that are important for Mocap and has considerable expertise in this market sector gained through marketing of Kanesho Soil Treatment’s range of soil fumigant products as part of the Certis CleanStart range.
Alfredo Peláez, Director of International Business for AMVAC commented: “We are pleased to be working with Certis Europe on this new opportunity and to be able to continue our long-standing commercial relationship for many more years.”
Kevin Price, Corporate Marketing Manager for Certis Europe stated: “Mocap presents an exciting new opportunity for Certis and fits well with our existing portfolio in potatoes, fruit and vegetables in both Northern and Southern Europe. Mocap is an important tool for growers to control a number of yield and quality-limiting nematode and insect species. It provides a good complement to our range of soil treatment and foliar insecticide products and is a welcome addition to our portfolio.”
About American Vanguard
American Vanguard Corporation is a diversified specialty and agricultural products company that develops and markets products for crop protection and management, turf and ornamentals management and public and animal health. American Vanguard is included on the Russell 2000® & Russell 3000® Indexes and the Standard & Poors 600 Index. To learn more about American Vanguard, please reference the Company’s web site at www.american-vanguard.com.
About Certis Europe BV
Certis Europe includes operating units in France, Netherlands, Belgium, Italy, Spain and UK, as well as BCP Certis, and is jointly owned by Mitsui & Co., Nisso, Chemtura AgroSolutions and Kumiai. It also has close links with Certis USA, Kanesho Soil Treatment and Spiess-Urania through Mistsui & Co.
Mitsui & Co. markets and distributes a wide variety of pesticides, bio-pesticides and biological pest control products and services through its European, Japanese, and U.S. marketing subsidiaries.
Useful Certis group & Mitsui & Co websites:
Certis Europe: www.certiseurope.com
BCP Certis: www.bcpcertis.com
Certis USA: www.certisusa.com
Mitsui & Co: www.mitsui.co.jp
American Vanguard Corporation
Alfredo Peláez, Director of International Business
4695 MacArthur Court, Suite 1250
Newport Beach, CA 92660
(949) 221-6114 office
Certis Europe BV
Kevin Price, Corporate Marketing Manager
Boulevard de la Woluwe, 60
1200 Brussels – Belgium
(00)32 2 331 3894
American Vanguard Corporation
William A. Kuser, Director of Investor Relations
OR- AVD’S INVESTOR RELATIONS FIRM
The Equity Group Inc.
www.theequitygroup.com <http://www.theequitygroup.com />
Linda Latman (212) 836-9609